
Am I ready for retail media? Get started with this guide
This article serves as a lay-of-the-land of retail media as a business opportunity for multi-brand e-commerce retailers. It compares the existing types of retail media technologies, laying out which types are best suited for companies of what size. It explains what is needed in terms of internal resources for a company to get started with retail media and provides a question framework for companies wishing to get started, so they can know what they need to be successful with their retail media project. Lastly, this article gives a quick introduction to retail media within B2B e-commerce and answers the question 'is retail media applicable in B2B?'.

Turning complexity into profit with personalization
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