Automate merchandising, free your dev team

Product demand shifts fast with trends, stock levels, seasonality, campaigns, and new launches. Doing all of this by hand is slow and reactive. AI-powered merchandising updates instantly, learns continuously, and reacts to intent and context the moment it changes.

Define your merchandising rules and schedules in Relewise, and let them run automatically across channels, saving you hours of manual adjustment.

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Promote strategic campaign items everywhere they matter

Boost or pin priority products across search results, PLPs, PDP carousels, and any other placement using one unified rule. AI keeps relevance strong around your campaign items without manual retuning.

Business impact: stronger visibility and faster campaign performance.

Personalize product visibility for every buyer segment

Show the right products to VIPs, repeat customers, regions, or B2B accounts using deep user and company conditions. Relewise applies your segmentation rules and then optimizes product ranking within each segment using real-time intent signals.

Business impact: higher relevance and better segment conversion.

Highlight high-margin or strategic SKUs without breaking relevance

Use dynamic, data-key-driven boosting to promote items tied to margin, priority, brand strategy, or regional goals. AI ranks the rest of the list based on behavior to keep results relevant.

Business impact: stronger commercial exposure on priority SKUs while keeping results relevant.

Automatically surface new, trending, or fast-moving products

As shoppers engage with new items or trending SKUs, Relewise’s AI reacts instantly by elevating them across placements without content teams needing to refresh anything.

Business impact: earlier visibility and faster conversions on high-interest products.

Steer customers toward the right assortment or variant

Guide buyers to the most suitable category, variant, or assortment based on their profile, company rules, or past behavior. AI ensures fallback options still appear naturally.

Business impact: higher conversion through better product fit.

More features of Relewise merchandising

Scheduling & automation

Set rules to activate or deactivate automatically, ideal for launches, sales, holiday campaigns, or flash events. Rules without a start time go live right away, and rules without an end time stay active indefinitely.

Relevance modifiers

Complement merchandising with deeper behavioral insight. Relevance modifiers adjust ranking automatically based on what shoppers have viewed or bought recently, their price preferences, assortments, variant attributes, brand affinity, and signals such as favorites, likes, dislikes, or general engagement. This blends real behavior with business strategy in one ranking model.

Advanced rule builder

Define where a rule applies, choose what it targets, and set the logic behind it. Use conditions based on behavior, profile data, or context to shape how products appear across search, recommendations, and key placements. Everything is controlled in one place for faster adjustments and cleaner workflows.

Data foundations built for precision

Use robust data keys, including double and boolean fields, to power rules tied to profitability, stock, or priority. The system supports multilingual pricing, currency-aware logic, autosuggested data keys, and glossary guidance to keep rule-building clean and consistent.

AI-powered ranking

Relewise blends real-time behavior, historical patterns, and seasonal trends to surface the right products at the right moment. Rankings update instantly with no rule-writing and no waiting for nightly rebuilds.

Smart boosting, burying & pinning

Highlight key products or hide irrelevant ones using boost, bury, filter, and pin rules. Use fixed values or data-driven boosts based on margin, stock, or campaign priority. Pin hero items to exact positions in any list or carousel for full control over what shoppers see first.

Context & intent-aware targeting

Based on search terms or long-tail queries, specific facets or OR-filter patterns, cart contents, browsing behavior, or B2B assortment and contract logic.Ideal for campaigns, seasonal pushes, brand features, or protecting margin.

Cross-channel & multi-placement control

Apply merchandising rules consistently across all digital touchpoints, including website search, category pages, PDP modules, and recommendation carousels. You can also apply these rules to mobile app experiences or any interface that uses Relewise’s API. This gives you unified control over how products appear throughout the entire customer journey.

Integrate Relewise with your existing stack

Connect Relewise to your existing tech stack through a straightforward API. There’s no model setup, tuning, or nightly jobs for your teams to maintain.

You can integrate Relewise through client-side scripts, server-side endpoints, or existing data pipelines, and connect it to email systems, CMSs, apps, CRMs, and data platforms without changing how you work.