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How Creativ Company personalizes for multiple segments in a single webshop

Creativ Company operates a webshop that caters to several segments, ranging from private consumers to schools, institutions, and businesses. While this broad reach is a strength commercially, it also introduces significant complexity when it comes to relevance. With Relewise's AI-powered personalization and advanced search, they not only increased conversion rates and improved scalability, but also made the entire experience feel tailored and efficient.

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30% Increase in Conversion

Since implementing Relewise, Creativ Company has experienced an impressive 30% increase in conversion rates across their 11 markets.

This remarkable result underscores the impact of effective segmentation and personalized recommendations on the bottom line. 

Understanding the hobby enthusiast’s needs 

Hobby enthusiasts have consistently high expectations for their online experience. These users often arrive with a clear intent, looking for specific products, materials, or colors, and expect to find them without friction. For Creativ Company, recognizing this specific need was paramount. This is because the broader the product catalog, the more important it becomes to deliver precision and speed. 

The role of efficient search functionality

Creativ Company recognized that personalization couldn’t stop at product recommendations; it had to start with search. By implementing predictive AI search, Creativ Company's platform suggests relevant query completions and products in real time, making search intuitive and fast. Features like smart autocomplete, typo tolerance, and intent-aware rankings help predict what users want even before they finish typing. Instead of guesswork, users get instant, personalized results, turning search into a smoother, more satisfying experience.

AI-powered content recommendations for inspiration 

Creativ Company knows hobbyists aren’t just searching, but they’re also exploring. Many look for inspiration, ideas, or new ways to get creative. With AI-driven recommendations, the platform shows tutorials, project guides, and curated collections based on real-time behavior, past interests, and broader trends. Self-learning models continually refine suggestions by analyzing clicks, views, and purchases, keeping content fresh, relevant, and inspiring. As a result, the experience not only helps users find what they need but also discover what’s possible.

 

“Our mission is to sell not only products but also the idea of what customers can create with those products. We understand the importance of combining efficient search functionality and content recommendations to inspire and deliver the products customer needs.

Relewise’s solutions allows us to do exactly that.” 

Peter Rahbek, Ecommerce Director

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Empowering Segmentation for Diverse Audiences 

Creativ Company serves a diverse customer base: individual consumers (B2C), businesses (B2B), and educational institutions (B2G), each with its own buying patterns and priorities. To deliver tailored shopping experiences effectively, Creativ Company leverages Relewise's AI-powered segmentation and personalization, ensuring every interaction resonates with distinct audiences.

Relewise’s machine learning gives Creativ Company deeper insight into user traits, behaviors, and preferences. This enables them to dynamically tailor recommendations and search results for each customer segment. B2C shoppers get personalized recommendations reflecting their real-time interests and previous interactions; B2B customers receive suggestions targeted specifically to their business requirements; and B2G users find products designed for educational purposes, driving relevance and boosting engagement.

Relewise’s AI-managed assortments take it further by automatically grouping products and controlling who sees what. Products outside a user's assigned assortment are dynamically excluded from recommendations, searches, and promotions, ensuring that each customer only sees relevant offerings. This AI-driven approach removes friction, prevents confusion, and enhances overall user satisfaction.

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“Almost all the companies we talked to had difficulty with this segmentation, or there were some trade-offs that we weren’t keen on. But when we had a talk with Relewise, we felt that they were ready to work on solutions within what we wanted. So, it didn’t just feel like sales talk, where they said we can do it all. All of our wishes and ideas are met with an open mind, and they don’t promise anything they don’t deliver on.” 

Kim Gaba, Ecommerce Optimization Manager

Fostering Customer Loyalty 

Creativ Company’s combined approach of efficient search functionality and content recommendations aimed to enhance the overall shopping experience. By making it easier for customers to find what they need and discover new ideas, they foster customer satisfaction and loyalty. Delighted customers are more likely to return for future purchases, knowing that Creativ Company understands their unique creative needs and has made the shopping process easy.   

The journey towards optimizing the shopping experience would not have been possible without Relewise. Creativ Company’s partnership with Relewise empowered them to overcome their challenges in product data and segmentation, enabling them to provide tailored recommendations, efficient search results, and an overall improved shopping experience. 

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“Our ability to segment our customers and offer tailored search and recommendations has been a game-changer. We are now able to provide a shopping experience that is not only efficient but also inspiring for all our customer segments.”

 Kim Gaba, Ecommerce Optimization Manager

A Bright Future Ahead 

 Creativ Company is not stopping here. They are continually exploring new ways to enhance their customers' experiences. From further optimizing their search engine to analyzing search trends and 0-results queries, they have a clear vision of the road ahead.  

 

“We’re currently working on integrating recommendations into our email marketing flows, and Relewise’s assistance has been invaluable in customizing the solution to our needs.”  

Peter Rahbek, Ecommerce Director

Get some of the tactics Creativ Company has used to personalize at scale

Download our e-guide, "5 steps to award-winning e-commerce," where you'll explore some of the pillars of personalization strategies.

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