Just a real conversation about where AI is taking the industry with Klaus Petersen (Alpha Solutions) and our CPO Brian Holmegård Kristensen.
Welcome to an honest, no-fluff conversation about what it actually means to go AI-first - inside your product, inside your team, and inside your daily workflow. From hybrid search algorithms and autonomous agents to natural language merchandising.
Dive into some teaser clips from the podcast episode below or jump straight to the full episode right here.
Here's what we got into: The search experience that actually works → the shopping experience worth staying for → the feed that learns as you scroll → the interface that reads your intent → and the question the whole industry is still sitting with.
Why "just use an LLM" is not enough
Search sounds simple until you're the one building it.
The strongest experiences combine exact-match precision with semantic understanding - lexical search for product numbers, dimensions, and exact matches, and semantic search for when users describe what they want without using catalog language.
Getting that balance right is where most people get it wrong.
The search bar that reads the room
The hard part about conversational search is knowing when to use it. Sometimes people want to interact. Sometimes they just want to drop their specs and check out.
The smartest search experience reads the room, and switches lanes without ever making you choose which one you're in.
Shopping as an experience
Once search gets people there, the real question is whether they stay.
The gap between inspiration and checkout has been way too wide for way too long. Isn't it about time we closed it?
Shopping meets the scroll
Shoppertainment turns passive browsing into an experience worth staying for. Users get an endless, algorithm-driven feed - videos, articles, inspiration, and products combined in a way that actually feels natural.
The algorithm pays attention so they don't have to. Dwell time, clicks, skips - every signal teaches it what's next, surfacing the right thing at the right moment, without it ever feeling forced.
Because inspiration converts. Interruption doesn't.
Curious about how it looks in a webshop? Then check out our case with Matas right here.
The AI question nobody's done asking 👇
Want to turn more browsers into buyers?
See how you can build a personalized feed that moves shoppers from inspiration to checkout
