See how Vetnordic uses Relewise search to match competitor products, support customer onboarding, and make product discovery easier for veterinary teams.
How Vetnordic took the guesswork out of switching suppliers
Veterinary teams run on a routine basis. Same products, same orders, same muscle memory week after week.
Vetnordic entered the market to make that routine easier. Their promise is simple: give clinics the products, support, and supplier expertise they need, while reducing the complexity that steals time from patients.
But that also created a very practical challenge: How do you get busy veterinary professionals to switch suppliers when switching means relearning every product name, navigating a new assortment, and trusting a new digital platform in the middle of an already packed workday?
Vetnordic didn't need a bigger catalog. They needed search that made their wide assortment feel familiar from the first visit.
Meet your customers where they already are
Using Relewise, Vetnordic mapped competitor product names, item numbers, SKUs, and descriptions directly to their own assortment. Type in what you've always ordered - from whoever you used to order it from, and the right Vetnordic product shows up.
“When customers switch, they can search exactly the way they're used to, and the right product from our assortment appears. Our customers are busy people. Convenience and time saved are really important.”
Lotte Kiszka Haugaard, Marketing Automation & CRM Specialist, Vetnordic
No relearning. No decoding. Just the product you needed, ready to go.
Onboarding that actually feels like a head start
The same logic drives Vetnordic's customer onboarding.
When a new account comes over from a competitor, Vetnordic can look at what they bought most and build a ready-made purchase list in their new account - stocked with the Vetnordic equivalents before they've placed a single order.
That's the difference between handing someone a blank page and handing them a map!
Search that follows you into the clinic
Vetnordic also wired Relewise into their app's barcode scanner.
"You grab a product, snap a photo of the front, and it reads the text, runs a Relewise search, and pulls up that exact product on our site."
Jimmy Vejlemark, CDO, Vetnordic
The workflow truly is the story. Vetnordic took a search platform and built it into every moment where a customer might otherwise get stuck.
Worth every bit of it
That's the real takeaway for any ecommerce team: search isn't just a box on your website. Done right, it's the thing that makes switching painless, onboarding fast, and busy people - like veterinary teams - actually want to come back.
1. Getting in touch
2. Getting to know you
3. Exploring your potential
4. Planning with partners
5. Signing contracts and onboarding
6. Optimizing and ensuring efficiency