See how Ahlsell helps large B2B customers buy from the right assortment.
In B2B ecommerce, the right product is not always the product everyone can buy
Sometimes, it is the product an employee is allowed to buy.
An electrician might log into Ahlsell to order workwear. Their company agreement may only allow blue clothing from selected brands. Another employee may need safety-approved products that meet specific internal standards. In a full B2B catalog, those products can sit among thousands of alternatives that look almost right.
For large B2B companies, that creates a practical challenge. Employees need to buy quickly, but they also need to buy within the company’s agreements, internal policies, and purchasing rules.
Ahlsell is working with customer-specific assortments to support that. The setup gives selected B2B accounts a more focused buying space inside the webshop, where certain products are easier to find.
“Assortments are especially valuable for larger accounts where purchasing needs vary across teams, agreements, and internal standards.”
Peter Højer Jørgensen, Digital Business Strategist, Ahlsell
When the full catalog is too broad for the task
A large catalog is an asset - until it becomes the thing standing between an employee and the three products they're actually allowed to buy. Without an assortment, that employee is on their own to filter hundreds or thousands of options by agreed pricing, approved brands, safety requirements, and procurement rules - all from memory.
Built around customer self-service
Ahlsell has built an administration module where customers can manage their own assortments.
That means the people closest to the agreement can help keep the buying space aligned with the company’s rules. They can guide employees toward the right product.
Instead of making every change depend on manual back-and-forth, the self-service setup makes assortments easier to maintain in everyday ecommerce.
Where Relewise fits in
Ahlsell uses Relewise as part of the product discovery foundation behind the assortment experience. Relewise applies assortment data across search and browsing, so when a customer searches or navigates the webshop, the products shown and prioritized reflect what they're actually cleared to buy - not the full catalog.
For Ahlsell, that turns a customer's agreement from something a buyer has to remember into something the webshop enforces automatically.
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