Ideas and inspiration for personalization!
Here we share our knowledge and provide best-practices so that you can deliver the best personalized user experience to your customers.
Unlocking the power of product search and product discovery
Understanding the difference between product search and product discovery is essential for business success. While they serve distinct purposes, combining them effectively can greatly enhance the customer experience. This article explores how each works, why they matter, and how together they can drive engagement and sales.
E-commerce as it should be: Lessons from a wine store
Consider the following scenario: You enter a wine store. You’ve got the perfect pinot noir in mind to compliment the elaborate dinner you’ve planned. You ask the salesperson for the wine in question, but you’re met with the disheartening news that they don’t have it.
Are you as personalized as you think you are?
Many e-commerce companies are quick to claim that finding information on their website is easy and that the experience they provide their users is highly personalized. Most users, however, starkly disagree and user dissatisfaction remains a prevalent issue.
How B2B ecommerce powers growth through personalization
Discover how search, recommendations and AI-driven relevance become growth levers in complex B2B e-commerce environments.
Personalized retail media explained and why it matters for shoppers
See how personalized retail media uses real-time data, tailored search, and relevant product recommendations to help shoppers find what they need faster.
Five reasons personalization matters in B2B buying
See why personalized search and relevant product recommendations have become essential in B2B buying, helping teams move quickly through complex product ranges.
How retail media gives customers the final nudge to buy
Retail media steps in to support the customer journey, giving shoppers the final push to buy through data-driven targeting and high-intent ad placement.
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How B2B can turn complexity into profit with AI personalization
B2B buyers expect relevance, not endless scrolling. Watch Bart Omlo explain how AI personalization increases conversions and loyalty without tech overload.