Fast track to personalized e-commerce: Creating scalable solutions in milliseconds

Easy integration that delivers immediate results

One of Relewise's standout features is its remarkable ease of integration with both front-end and back-end systems. Implementing Relewise requires minimal setup and delivers powerful results almost instantly.

One of the things that facilitates this is the easy connection with content federation systems, like Hygraph, to quickly import large volumes of product data. This integration allows businesses to frequently update their catalogs with new offerings, ensuring that customers are always presented with the most relevant products.

For companies like Søstrene Grene, seamless integration with different systems is of particular importance in order to effectively handle their frequent and extensive product changes while ensuring a deeply personalized experience.

In the demo below, you can see how instantaneous personalization is through Relewise. Christian Bennich, our senior sales engineer, demonstrates this by simulating user traffic and clicks on specific products. Here, the speed of Relewise's indexing and retrieval is shown, maintaining sub-2 millisecond response times even when handling complex datasets.

How Relewise achieves the highly flexible customization without all the hassle

This rapid performance is achieved through Relewise's efficient data management architecture. By flattening hierarchical product data into a simple key-value structure, Relewise can quickly locate and retrieve the most relevant information for each user query or personalization request.

Imagine all the information laid out on a table

Scanning and getting a quick overview is much easier than digging through a file cabinet

As also shown in the demo mentioned earlier, Relewise is very proficient at managing complex and customized data. Relewise employs a streamlined approach to data management, utilizing a shallow basic set of attributes for product and content models. This means that while businesses can define essential elements like display names, IDs, categories, and brands, the more intricate details that make up complex product models are pushed into a dedicated section known as the "data field." This design allows businesses to maintain flexibility while ensuring that the personalization engine can efficiently process and utilize various data types.

"But my business has different needs – I need more granular control”

When users are associated with a specific project or company, the personalization can be tailored not just to individual preferences but also to the context of the project or company. This means that the system can leverage additional data points, such as the scope of the project or the association of a company to its parent company, to provide recommendations that are even more relevant to that context.

This allows for the differentiation between individual users and those associated with specific projects or companies. This is of particular importance for B2B e-commerce where many factors other than individual user behavior are of crucial importance.

For more on how personalization in B2B differs from B2C, check out this blog post on the subject.

While Relewise offers deep personalization out of the box, it also provides powerful tools for businesses that require more granular control. The platform's merchandising tool allows for the creation of specific rules to fine-tune personalization strategies without the need for complex coding or large teams.

Check out the live demo on the top of this page to see this feature live.

Either way, when implementing Relewise tracking, any behaviors like clicks are events instantaneously pushed into the engine. This simple integration allows Relewise to immediately start capturing user behavior and translating it into personalized experiences. You can also implement historical data to provide more data from day one. But the more traffic and visitors you have, the faster and more precisely your Relewise engine grows.

Conclusion

Relewise offers e-commerce businesses a powerful solution for delivering personalized experiences at scale. By providing seamless integration with existing systems, real-time personalization capabilities, and exceptional efficiency, Relewise empowers retailers to create tailored shopping experiences that resonate with customers. As the e-commerce landscape continues to evolve, investing in technologies like Relewise could prove pivotal for businesses looking to enhance customer satisfaction, drive conversions, and save valuable time in their operations.