Elevating B2B e-commerce with personalization

EET Group has an impressive inventory of 1.8 million active items across 1000+ brands, catering to over 30,000 buying B2B customers.

This sheer volume, coupled with their multifaceted B2B customer base, was previously very complex and difficult to handle. See how EET has solved this with Relewise in this case.

Read about this case

Predictive product recommendations

Relewise’s AI uses over 20 proven algorithms that continuously learn from real-time behavior, purchase history, and seasonal trends. It automatically serves the right products at the right moment, increasing cross-sells, repeat orders, and overall customer satisfaction without manual setup or guesswork.

AI search built for complex catalogs

Built to handle technical terms, part numbers, and project context, Relewise's intent-aware search learns from every customer interaction in real time. It delivers precise, relevant results instantly, helping customers find what they need faster while reducing your team’s support load.

Role- and company-aware personalization

Relewise understands company structures and adapts to each user’s role, permissions, and contract terms. This makes each interaction feel relevant and precise, helping every customer find exactly what they’re allowed to order with less friction.

Actionable insights and analytics

Real-time dashboards show how AI-driven decisions affect performance. You can fine-tune results instantly by adjusting weights or boosting and burying items as needed. Relewise’s models learn automatically, but every ranking and recommendation stays transparent and fully under your control.

Integration & speed

Relewise connects directly with your ERP, PIM, and CRM through an open API. Product data, contracts, and order history sync automatically, ensuring personalization reflects real business logic. Each request is handled in under 100 milliseconds, keeping search and recommendations lightning-fast, even across large, global catalogs.

Calculate the ROI potential of your site

If your buyers are logging in, you already have an edge: you know who they are and what they’re looking for.

With just a few steps, you can start using that insight to deliver relevant products, smarter search results, and tailored experiences that drive higher conversions.

Receive a personalized ROI report estimating the revenue impact of Relewise personalization for your store.

Important info!

Data & compliance

We're ISAE 3000 audited

Relewise is independently audited under ISAE 3000 on an ongoing basis. An external auditor regularly reviews the controls behind our AI features and verifies that customer data is processed securely and in line with GDPR, providing up-to-date third-party assurance for your team.