Connect with us at the ShoppingTomorrow Expert group sessions
Find us at Postiljon hotel in Bunnik, Netherlands, with a series of group sessions between March and September 2026.
The goal of these sessions is simple: build a practical blueprint for how B2B companies prepare for tomorrow’s buyer journey.
Your role is to show up, engage, and share real experience from the field.
Explore the sessions below.
Upcoming sessions
Session 1: Alignment & shared reality
You meet the other experts in the room and get a clear sense of what they’re dealing with. The common challenges uncovered here sets the direction for everything that follows!
When: 24 March
Where: Postiljon hotel, Bunnik
Session 2: Designing the 2027 B2B customer journey
You break a high-performing B2B journey into six phases, from first touch to long-term loyalty. In each phase, you look at what customers expect, what questions they need answered, and what tech, content, and data must be in place to support them. You leave with a concrete picture of where you’re heading and what it takes to get there.
When: 15 April
Where: Postiljon hotel, Bunnik
Session 3: Break the bottlenecks
The ideal journey is on paper. Now you look at reality. You review your touchpoints, systems, content, and handovers to see where manual work, delays, and complexity creep in. Step by step, you identify the bottlenecks holding you back.
When: 11 May
Where: Postiljon hotel, Bunnik
Session 4: Intelligent searchability
Complex assortments leave little room for guesswork. You connect your operational challenges to concrete improvements in search, discovery, and personalization. You will see how AI-powered search understands intent, cuts down manual work, and helps customers find the right products faster - and by that increase conversion.
When: 10 June
Where: Postiljon hotel, Bunnik
Session 5: Content as a growth accelerator
In modern B2B, content is about timing and context. You design how product information, marketing, onboarding, and aftersales come together across channels and languages. With modular structures and AI support, content moves from static information to active decision support.
When: 23 June
Where: Postiljon hotel, Bunnik
Session 6: Tech & AI blueprint
Insight without action changes nothing. You turn everything into a phased plan. What belongs in your tech stack? Where does AI make a real difference? How do you move away from legacy systems without replacing everything at once? You leave with concrete next steps.
When: 10 September
Where: Postiljon hotel, Bunnik
Got more questions?
If you want to know more about the whole expert group, feel free to contact Bart, our Head of Sales.
