Peter Justesen Company A/S isn't your average online shop.
Since 1950, they've served diplomats, embassies, expats, and international organizations - shipping to over 160 countries with an assortment of 8000 products built around global access and duty-free privilege. Their customers come with specific needs, particular brands in mind, and sometimes an occasion on a deadline.
That's the context Casper Ørnbo works in every day as E-commerce Manager at Peter Justesen Company A/S. And in that context, product discovery isn't a ‘nice-to-have'.
Customers need to find the right product quickly, without friction, and without guesswork. Relewise supports that through search and recommendations that adapt to user behavior, product context, and the customer journey.
The solution was built and delivered by Immeo, Peter Justesen Company A/S's implementation partner, on a MACH-based architecture using Umbraco Cloud and inRiver PIM with Relewise at the centre of the product discovery experience, handling personalized search and recommendations.
One of the things Immeo particularly values is the control Relewise hands back to the business: editors can fine-tune search and recommendations themselves as demand and customer behaviour shift, without routing every change through developers. Peter Elmelund Wind, Partner at Immeo, explains:
With thousands of SKUs spanning wildly different categories, search has a single job: get people where they need to go without friction. Peter Justesen Company A/S uses search to do exactly that, and the results show up in the numbers.
No dead ends, no unnecessary scrolling, no guesswork. Just a buying journey that feels effortless rather than exhausting – consistently.
Peter Justesen Company A/S also runs Relewise Recommendations across their site - on product detail pages (PDPs), listings, and in the cart. The most meaningful impact shows up on PDPs, where similar product suggestions help customers compare alternatives, find substitutes, or come across something they didn't know they were looking for.
For Casper Ørnbo and his team, it is about being genuinely useful at the moment a customer is already ready to buy.
Peter Justesen Company A/S doesn't rely on elaborate custom logic or heavy merchandising rules. Search and recommendations work the way they're supposed to, and the consistency makes the personalized experience practical at scale.
For a retailer built around specificity, zero guesswork shouldn’t just be a promise – it should be the standard they hold everything to. We are very glad to help make that a reality.