Hobby enthusiasts have consistently high expectations for their online experience. These users often arrive with a clear intent, looking for specific products, materials, or colors, and expect to find them without friction. For Creativ Company, recognizing this specific need was paramount. This is because the broader the product catalog, the more important it becomes to deliver precision and speed.
Creativ Company recognized that personalization couldn’t stop at product recommendations; it had to start with search. By implementing predictive AI search, Creativ Company's platform suggests relevant query completions and products in real time, making search intuitive and fast. Features like smart autocomplete, typo tolerance, and intent-aware rankings help predict what users want even before they finish typing. Instead of guesswork, users get instant, personalized results, turning search into a smoother, more satisfying experience.
Creativ Company knows hobbyists aren’t just searching, but they’re also exploring. Many look for inspiration, ideas, or new ways to get creative. With AI-driven recommendations, the platform shows tutorials, project guides, and curated collections based on real-time behavior, past interests, and broader trends. Self-learning models continually refine suggestions by analyzing clicks, views, and purchases, keeping content fresh, relevant, and inspiring. As a result, the experience not only helps users find what they need but also discover what’s possible.
Creativ Company serves a diverse customer base: individual consumers (B2C), businesses (B2B), and educational institutions (B2G), each with its own buying patterns and priorities. To deliver tailored shopping experiences effectively, Creativ Company leverages Relewise's AI-powered segmentation and personalization, ensuring every interaction resonates with distinct audiences.
Relewise’s machine learning gives Creativ Company deeper insight into user traits, behaviors, and preferences. This enables them to dynamically tailor recommendations and search results for each customer segment. B2C shoppers get personalized recommendations reflecting their real-time interests and previous interactions; B2B customers receive suggestions targeted specifically to their business requirements; and B2G users find products designed for educational purposes, driving relevance and boosting engagement.
Relewise’s AI-managed assortments take it further by automatically grouping products and controlling who sees what. Products outside a user's assigned assortment are dynamically excluded from recommendations, searches, and promotions, ensuring that each customer only sees relevant offerings. This AI-driven approach removes friction, prevents confusion, and enhances overall user satisfaction.
Creativ Company’s combined approach of efficient search functionality and content recommendations aimed to enhance the overall shopping experience. By making it easier for customers to find what they need and discover new ideas, they foster customer satisfaction and loyalty. Delighted customers are more likely to return for future purchases, knowing that Creativ Company understands their unique creative needs and has made the shopping process easy.
The journey towards optimizing the shopping experience would not have been possible without Relewise. Creativ Company’s partnership with Relewise empowered them to overcome their challenges in product data and segmentation, enabling them to provide tailored recommendations, efficient search results, and an overall improved shopping experience.
Creativ Company is not stopping here. They are continually exploring new ways to enhance their customers' experiences. From further optimizing their search engine to analyzing search trends and 0-results queries, they have a clear vision of the road ahead.
“We’re currently working on integrating recommendations into our email marketing flows, and Relewise’s assistance has been invaluable in customizing the solution to our needs.”
Peter Rahbek, Ecommerce Director